There’s no denying the power of social media in today’s marketing mix. But chiropractors, much like many other individuals, seem to be unsure of how best to make use of platforms like Facebook, Twitter, and Instagram. The authors at dynamicchiropractic.com want to help with this uncertainty.
In a recent article, the website discussed the importance of making effective use of social media websites, stating that over 30% of consumers in the United States are using some type of social networking site to discuss medical ailments, suggest and refer doctors, and compare treatments. In fact, according to a PwC survey, 90% of 18-24′s say they would trust health information found on social media websites. So what does this mean for chiropractors? Dynamic Chiropractic set out to teach specialists the top 5 ways to make use of social marketing.
Number one: Establish an active presence across social media platforms. This one is simple; in order to utilize social media marketing, you first need to be on social sites. While there are a seemingly infinite number of social networking sites, some of which have only a minimal membership base, it’s important to branch out from just Facebook or Twitter. Potential patients are sharing information all over the web, and it’s your job to find them.
The second rule in the article is to engage key social influencers. Look for industry leaders, especially those with a large social media following, and share their information. If at all possible, have them share yours as well.
Next is to spend time focusing on Search Engine Optimization. SEO is crucial to a chiropractors visibility. In a hugely competitive market, being easy to find on social networking sites and in search engine results may be the difference between gaining a new clients or losing out on prospective patients.
The fourth rule of the article is to establish an “author identity.” This means creative strong content. Now that you’re using social media sites and have started to develop a following courtesy of your SEO efforts, you have to provide your base with rich content about your chiropractic work, the industry as a whole, etc… It’s one thing to have a base, but it takes another level of social media user to sate them.
And the last rule shared by Dynamic Chiropractic is to promote content sharing. Sharing inbound links and having them shared with you shows both users and search engines that you’re a credible chiropractor.
All in all, if you follow these tips from the article, you’ll be well on your way to finding an ROI on your social media marketing efforts.
via Rashad Trabulsi http://rashadtrabulsi.net/how-can-chiropractors-use-social-media/